DOJ confirms it wants to break up Google's advertising tech monopoly

Serving tech enthusiasts for over 25 years.TechSpot means tech analysis and advice you can trust The big picture: A high-stakes legal battle over the future of Google's advertising business is set to unfold this September, as the US Department of Justice pursues remedies that could reshape the digital ad ecosystem. As the trial approaches, both sides prepare for a legal showdown that could determine whether Google's dominance in online ads remains intact or is fundamentally dismantled. The US Department of Justice has confirmed its intention to pursue a breakup of Google's advertising technology business, escalating the stakes in a high-profile antitrust battle. The DOJ is seeking a court order to force Google to divest key parts of its ad tech operations, including its ad exchange and publisher ad server, as part of efforts to restore competition in the digital advertising market. This confirmation came during a hearing where US District Judge Leonie Brinkema set a trial date for S ... Read full article.