Did Apple Just Tell Us to Buy iPhones by June?
Published on: 2025-07-27 05:00:00
Tariffs could raise the price of the iPhone this summer. James Martin/CNET
Apple CEO Tim Cook can't give you any advice on how tariffs could affect iPhone prices after June.
He did confirm on a May 1 earnings call that iPhones sold in the US are currently coming from India, and many Apple devices are currently exempt from reciprocal tariffs on China. But he said he couldn't predict what would happen after June, when the pause on President Donald Trump's reciprocal tariffs is set to expire.
But regardless of how much an impact tariffs have, you should still expect iPhone prices to go up, experts say.
"The iPhone is due for a price increase," said CNET Managing Editor Patrick Holland, who's been reviewing phones for CNET since 2016. "The entry level iPhone is $829 and has cost that much for years. The last time it had a price [hike] was in 2020."
If the price of an iPhone does inch up, you may not even realize it.
"[A price increase would] probably be buried in the promotional deal
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