There’s a new opportunity for Apple to bring back a unique product that it discontinued

In 2020, Apple surprised a lot of people by re-entering a neglected segment of the smartphone market: small phones. With iPhone 12 mini, Apple did something fairly special, by squeezing all of the same technologies of the iPhone 12 into a 5.4-inch form factor. Unfortunately, it didn’t live for too long, but there may be a new opportunity to bring it back. iPhone mini history The iPhone mini ultimately lived a 2 year life. There was the iPhone 12 mini, then a subsequent iPhone 13 mini. That was the end of the road for the iPhone mini. It was then replaced by a polar opposite the next year, with the introduction of iPhone 14 Plus. Why did the iPhone mini fail? Ultimately, it served a new market by catering to those who want a smaller phone. There’s been a very large audience of people who want small phones, and Apple even addressed this when they introduced the original iPhone SE back in 2016. My guess? I think people ultimately did not want to pay $699 for a small iPhone with compr ... Read full article.