Pinterest updates visual search with more AI-powered features
Published on: 2025-07-26 16:06:35
Pinterest is upgrading its visual search feature with a handful of new capabilities.
On Monday, the company announced it’s rolling out new functionality to improve its feature that allows users to search using an image instead of text. This includes new tools to more precisely narrow and refine searches, as well as those that make visual search more accessible across Pinterest’s website.
The company believes the new additions will help Pinterest stand out as a search engine for things users may otherwise have trouble describing with words — like a vibe, style, or aesthetic.
One new enhancement will help users to better understand what it is they like about a certain Pin, initially in the women’s fashion category in the U.S., Canada, and the U.K.
Image Credits:Pinterest
Here, when users tap on a Pin, they’ll see an animated glow, and Pinterest will then generate words that help people determine why they like the Pin in the first place. This feature is powered by Visual Language Mod
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