This common mistake is killing your chance to stand out online - how to fix it
Published on: 2025-07-26 16:37:06
Georgette Douwma/Getty Images
Is it just me, or are all posts on social media starting to look and sound the same?
One guy dunks his face in a bowl of water garnished with lemons. Next thing you know, the floodgates open, and what can only be described as digital diarrhea takes over your timeline, featuring the exact same thing, only from different creators.
My friend, we're watching creativity flatline in real time. 💔
Now I know what you're thinking, "AI did it again."
It may have played a role, but AI isn't the villain in today's story. It's AI's less popular but ever-present cousin, the algorithm. (dum dum dummmmmm) 😮
Also: How you succeed in business is shifting fast - and not because of AI
In today's article, I explain how algorithms kill originality, why copying beats creating right now, what that means for future innovators, and how to stand out in 2025.
If you're new to my work, my name is Les. I'm a founder and award-winning performance marketer, now focused on helping
... Read full article.