Epic challenges Steam with zero percent fee for first $1 million per game
Published on: 2025-07-26 12:41:00
In context: Epic Games launched its official digital distribution service for PC in 2018 with the ambitious goal of challenging Steam's dominance within a few years. While it hasn't reached that target yet, the Epic Games Store is offering some compelling deals to game developers.
Epic Games recently announced a new revenue policy for its digital game store. Starting in June, the company will implement a developer-friendly change: any new payment processed through the platform will carry a zero percent fee for the first $1 million in annual revenue. The standard 12 percent cut will only apply to earnings beyond that threshold.
Since its debut, the Epic Games Store has sought to challenge Valve's near-monopoly in digital game distribution by offering more attractive revenue splits. Even before launching the store, Epic introduced a "royalty-free" policy for developers using Unreal Engine and the Unreal Development Kit, waiving royalties on the first $50,000 in game sales. In 2020, tha
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