Google almost got it right with the first Pixel Fold.
As Google unveils its latest foldable, the Pixel 10 Pro Fold, at this year's Made by Google event, I keep thinking about the original Pixel Fold. Released in 2023, it was far from a perfect phone. It was underpowered, had a thick inner bezel and couldn't open completely flat. Even then, it was a beautiful device with a shiny stainless steel chassis that felt substantial in the hand. Not only that, it was wide. The passport-like form factor made it squat in comparison to slab-style iPhones and Galaxys, but when opened up, it had an almost TV-like 17:9 aspect ratio.
Then, with the Pixel 9 Pro Fold the following year, Google threw out the Moleskine for Galaxy Z Fold-style safety.
The Pixel 9 Pro Fold axed its predecessor's passport-like form factor for a slab that happened to fold open. Literally, the Pixel 9 Pro Fold had the same outer screen aspect ratio as the Pixel 9 Pro. Here, Google was folding (no pun intended) to industry trends, following similar form factors of the Galaxy Z Fold 6, OnePlus Open, Xiaomi's MIX Fold 4 and others.
Apart from the first Pixel Fold, the only other phone to go squat and wide was the first Oppo Find N from 2021. YouTuber Marques Brownlee went so far as to call it the best folding phone, in terms of form factor. Since then, Oppo dropped the passport for a folding slab, as can be seen with the Oppo Find N5.
Why all foldables look the same
A major reason all foldable phone makers have adopted a similar form factor is app support. The outer display on the Samsung Galaxy Z Fold 7 has a more typical slab phone aspect ratio, meaning apps better conform to its standard smartphone-like screen. And when opened, loading up two apps side-by-side fits well on what's essentially a long rectangle.
"That's what led us to say, 'Hey, we need to make this a phone first in terms of design,'" Claude Zellweger, Google's director of industrial design, said in a 2024 blog post about the Pixel 9 Pro Fold.
The other issue is Android's limited app support for tablets. The iPad, which has strong support from Apple, sells well and gets plenty of app updates to support its wider form factor. The same can't be said for Android tablets. Many Android apps aren't optimized for wider tablet aspect ratios. It's a recurring complaint from fans and tech columnists. It doesn't help that Google hasn't put in a strong effort in the tablet space either, with the company axing its Pixel Tablet line after just one attempt.
So, when you tried to run Reddit or some other popular third-party apps on the Pixel Fold's wide screen, the app would have black bars on both sides, essentially running in the same aspect ratio as a typical phone. This problem persists on taller foldables as well; it just isn't as prominent.
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