Longtime Apple TV+ ‘micromanaging’ rumor laid to rest

Before Apple TV+ launched, rumors indicated Apple execs would be heavily involved in the creative process. Through restrictions and micromanaging, top leaders were expected to stifle creators’ freedom. Over five years in, based on new comments from creatives, it seems the opposite might actually be more the norm. Apple has built an especially strong reputation with Hollywood creatives, per report In a new wide-ranging piece exploring Apple’s foray into TV content, the LA Times shares quotes from Hollywood creatives about their experiences working with Apple. Wendy Lee writes at The Los Angeles Times: The way Apple treats talent has a personalized touch, said creatives who have worked with the company. Tomorrow Studios president Becky Clements said she was “forever grateful” that Apple took a shot on “Physical,” an original series starring Rose Byrne about a 1980s housewife who struggles with an eating disorder and finds strength through aerobics. “It’s an original piece, which is o ... Read full article.