The people refusing to use AI
Published on: 2025-08-01 21:16:41
The people refusing to use AI
44 minutes ago Share Save Suzanne Bearne Technology Reporter Share Save
Taran Wilkhu Sabine Zetteler is resisting the rise of AI
Nothing has convinced Sabine Zetteler of the value of using AI. "I read a really great phrase recently that said something along the lines of 'why would I bother to read something someone couldn't be bothered to write' and that is such a powerful statement and one that aligns absolutely with my views." Ms Zetteler runs her own London-based communications agency, with around 10 staff, some full-time some part-time. "What's the point of sending something we didn't write, reading a newspaper written by bots, listening to a song created by AI, or me making a bit more money by sacking my administrator who has four kids? "Where's the joy, love or aspirational betterment even just for me as a founder in that? It means nothing to me," she says.
Ms Zetteler is among those resisting the AI invasion, which really got going with the laun
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