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Temu and Shein face massive tariffs. But don't count them out of the U.S. e-tail scene, experts say

Published on: 2025-07-25 02:35:12

In this article PDD Follow your favorite stocks CREATE FREE ACCOUNT Photo illustration of the Shein app on the App Store reflected in the Temu logo. Stefani Reynolds | Afp | Getty Images The closure of a trade loophole and prohibitive tariffs on China have upended Temu and Shein's business model in the United States. And yet the e-commerce companies are likely to remain a dominant force in American online retailing, experts suggest. On Friday, the de minimis rule — a policy that had exempted U.S. imports worth $800 from trade tariffs — officially closed for shipments from China. This has seen Temu and Shein exposed to duties as high as 120% or a flat fee of $100, set to rise to $200 in June. The small-package tariff exemption had been key to the companies' ability to maintain budget prices on the merchandise they shipped from China. In the lead-up to its removal, prices of goods shipped directly from China on Temu and Shein surged, with Temu later ending direct shipments from outside ... Read full article.