Trump’s Tariffs Are Threatening America’s Apple Juice Supply Chain

Few foods are more American than apple pie, but the truth is, some of the country’s favorite apple products aren’t actually made in the United States. Apple juice, a perennial lunchroom staple, is a prime example. The vast majority of the apple juice Americans drink is imported from countries like China, and the Trump’s administration’s berserk tariff policies are now reshaping the market, potentially making beloved pome-based beverages more expensive or harder to find. “The price of juice is already increasing,” Christopher Gerlach, an executive at the US Apple Association, a trade group representing the domestic apple industry, tells WIRED. Gerlach estimates the wholesale cost of apple juice concentrate has risen 33 percent this year compared to 2024—and he expects it to keep going up. The higher costs will impact more than just plain apple juice, since concentrate is a key ingredient in a wide variety of other juice mixes, like mixed berry and pear, and is also used as a sweetener ... Read full article.