Cnaught wants to make carbon credits easy for businesses small and large

In 2020, Mark Chen’s son sent his relatives a brief and unusual Christmas list: In lieu of presents, he wanted carbon credits. “He was 12 at the time,” Chen told TechCrunch. “He came up with the idea. I thought it was great, so I started looking into carbon credits. I stepped into the chaos that is the carbon credit market. I thought I knew what I was doing because I had experience in solar, and I have a technical background, but it was crazy.” He started by trying to determine what made a project high quality, which rating organizations were the most thorough, and which ones would actually make a dent in climate change. But he kept coming up empty handed. “If I’m having this problem — I felt like I was a moderately well-versed consumer — surely other people out there were having this problem. I realized it was a market failure,” Chen said. It’s not just individuals having this problem, he added. Plenty of companies with sustainability goals are adrift, lacking dedicated teams to o ... Read full article.