Google launches "100 Zeros" movie and TV venture to boost its brand image

In brief: Google is getting into the movie business, and it hopes the content it produces will help improve the public's often negative perception of its products and tech in general. The US giant has signed a multiyear deal with Range Media Partners on a film and TV venture called 100 Zeros. Range Media Partners, the talent firm and production company that produced Longlegs and A Complete Unknown, has been tasked with finding both scripted and unscripted projects that Google can help fund or produce. Business Insider writes that Google hopes the partnership will lead to creatives embracing its technology, including its Immersive View feature that lets users see things in 3D in Maps, spatial tools that blend real and virtual worlds, and, or course, its suite of AI tools. Google also sees this as an opportunity to paint its products, and technology in general, in a positive light, especially among young people, by helping shape entertainment and pop culture. If one were being cynical ... Read full article.