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Google’s new ‘Simplify’ feature for iOS uses AI to make dense text easier to understand

Published on: 2025-07-24 00:00:00

Google’s iOS app is getting a new “Simplify” feature that uses AI to make complex or technical text on the web easier to understand, all without leaving a web page. Simplify features a prompt refinement approach developed by Google Research, and uses Gemini to make complicated text more digestible, without losing key details. Google says its testing found that the simplified text allowed users to better understand and retain the original information. By offering a built-in feature like Simplify, Google is likely hoping that people will stay within its ecosystem of tools and services for help with complex topics, rather than turning to popular third-party tools like OpenAI’s ChatGPT. You can use Simplify by selecting any text on a web page you’re visiting in the Google app and then tapping the “Simplify” icon that appears. You’ll then see a simpler version of the text to help you digest the information and allow you to continue reading. Image Credits:Google Google’s research blog s ... Read full article.