Roku clarifies that it's not rolling out new pause ads after all

Elyse Betters Picaro / ZDNET We goofed! Roku isn't adding new ads after all. When several Roku users over the past few days started seeing a new style of ad while streaming content, they reported the new occurrence online. More users saw the same ads and reports spread, so many people immediately assumed that Roku was adding ads to its pause screen – regardless of where the content was coming from. Also: How this Roku streaming stick made my 15-year-old TV feel like new again Diego Phillips, Advertising Communications for Roku, told ZDNET that's not true. Roku No new ads - for now Phillips explained that pause screen ads have been around for a few years now and only appear on content from the Roku Channel. Roku calls them a way to "sponsor the screen without disrupting the stream." Those ads don't appear every time the screen is paused and only take up about 30% of the screen when they do. Also: Is your Roku TV spying on you? Likely, but here's how you can take back control Th ... Read full article.