Netflix's new AI search feature makes it easier to find what to watch
Published on: 2025-07-26 17:15:16
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Netflix offers an extensive selection of films and shows, yet the only filter available to narrow your search is genre. However, an AI-enabled feature could make your browsing experience much easier.
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The company has announced a new search feature that allows users to describe the content they want to watch using conversational terms and descriptions. OpenAI's generative AI models power this AI-enhanced search feature, made most commonly known by the company's AI chatbot, ChatGPT.
Search is a popular use of generative AI models, as their natural language processing capabilities allow people to use conversational phrases instead of generic keywords -- and that's true with this new AI-enabled feature. For example, instead of looking up "comedy," users could now search for "I want something funny and upbeat," according to Netflix.
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