Mark Zuckerberg’s AI ad tool sounds like a social media nightmare

Tech executives have long talked about how AI is going to revolutionize the advertising industry. In particularly, Meta CEO Mark Zuckerberg has been quite vocal about how exactly he wants his company to lead the transformation. Speaking onstage at Stripe’s annual Sessions conference in San Francisco on Tuesday, Zuckerberg laid out his plans to automate the entire ad industry with a black-box, end-to-end AI ad tool. A key component of such a product would entail putting thousands of AI-generated “test” ads in front of Facebook, Instagram, and Threads users, said Zuckerberg. “The basic end goal here is any business can come to us, say what their objective is — we get new customers to do this thing, or sell these things — tell us how much they’re willing to pay to achieve those results, connect their bank account, and then we just deliver as many results as we can,” he explained. “In a way, it’s kind of like the ultimate business results machine. I think it’d be one of the most importa ... Read full article.