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Game, Sett, funding: A startup building AI agents for game development emerges from stealth with $27M

Published on: 2025-07-21 18:00:00

Games drove the creation of GPU processors back in the 1990s, so it’s only fitting that artificial intelligence — the technology that GPUs are used to power nowadays — is making its way into nearly every aspect of video game design. In keeping with that trend, on Wednesday a startup called Sett — which is building AI agents to build and run mobile games — is emerging from stealth with $27 million in funding. The funding was raised in two tranches, the most recent of which was a $15 million Series A, led by Bessemer Venture Partners. Saga VC, Vgames, F2 Venture Capital, and Akin Babayigit — the founder and former head of the U.K.-based games unicorn Tripledot, who now heads VC firm Arcadia Gaming Advisors — also invested. Earlier, Sett had raised $12 million in seed funding from F2, Bessemer, and some gaming industry leaders as angel investors. (In a case of uncanny timing, sources tell me that AppLovin, a would-be competitor of Sett’s, is today announcing the sale of its gaming asse ... Read full article.