Apple’s Stock Price Falls After Exec Says It Is Considering Injecting Safari With AI

On Wednesday, Apple’s senior vice president of services, Eddy Cue, said that the company is “actively looking at” bringing AI search options to its Safari web browser. Cue also said he believes that AI search engines will eventually replace standard search engines like Google. Cue’s comments came as he testified in the remedies phase of Google’s antitrust trial in Washington. The Apple executive also shared that the number of Google searches made on Safari decreased for the first time ever this year. He attributed the change to the rise of AI search engines. “That has never happened in 22 years,” he emphasized. (Safari was released in early 2003.) While Cue says that AI search technology isn’t ready to be rolled out on Safari (“To date, they’re just not good enough”), he did say that the company has already had conversations with OpenAI, Perplexity, and Anthropic. Last August, Apple announced a partnership with OpenAI to bring ChatGPT to some of its products, but Cue says he wanted t ... Read full article.