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Apple SVP Eddy Cue says ‘you may not need’ iPhone by 2035

Published on: 2025-07-25 04:50:16

Eddy Cue is in court today giving testimony as part of Google’s antitrust case related to search. And in addition to confirming an upcoming shift toward AI providers in Safari, Apple’s services head shared a fascinating quote related to the iPhone’s future. Apple SVP on the iPhone’s future in shifting world During today’s court proceedings, Apple SVP Eddy Cue commented on the rapidly shifting technology landscape, and how that could impact the iPhone’s future. Most of his remarks centered on the search market, since that’s the main focus of the Google case he was testifying in. But Cue also remarked that people “may not need an iPhone 10 years from now.” In context, this seemed related to the fact that incumbents are always subject to the threat of shifting landscapes. Here’s the full quote per Bloomberg: “You may not need an iPhone 10 years from now as crazy as it sounds,” he said. “The only way you truly have true competition is when you have technology shifts. Technology shift ... Read full article.