Peloton downplays tariffs and embraces AI

is a senior reporter focusing on wearables, health tech, and more with 13 years of experience. Before coming to The Verge, she worked for Gizmodo and PC Magazine. Peloton said it’s not sweating tariffs in its Q3 2025 earnings today, noting it is “predominantly a subscription business” while acknowledging that macroeconomic uncertainty could impact demand for its pricey bikes and treadmills. “During the period of GDP decline between 2008 and 2009, external data showed that us spend[ing] on fitness continued to grow, and that implies the fitness industry has some resilience to external economic factors,” Peloton CFO Liz Coddington said on its earnings call, while underscoring the company’s main revenue comes from subscriptions and that it has a loyal subscriber base. “Or to put it more plainly, the data suggests that fitness isn’t among the first places that consumers are likely to scale back when times are tough.” Peloton disclosed in its shareholder letter just how tariffs are impac ... Read full article.