Instacart’s new Fizz alcohol delivery app is aimed at Gen Z [U]

Instacart has launched a new Fizz app aimed at Gen Z users. While the Instacart app is geared to food delivery, Fizz is all about booze and snacks. The company says it incorporates a number of features specifically geared to a younger demographic. However, it may have run into an issue with the name – see the update at the bottom of the piece … Bloomberg reports that the company sees it as a complementary app intended to serve a different audience. Instacart is launching a new, Gen-Z focused app for group orders of drinks and party snacks, expanding its core delivery business beyond grocery hauls […] The push to attract price-conscious younger users is another step by Instacart to diversify beyond its typical demographic of suburban shoppers who tend to place weekly big-basket orders. It’s not just that Gen Z is more likely to want drinks and snacks over traditional groceries – there are several features specifically geared to younger customers: More affordable delivery fee of $5 ... Read full article.