13 min read
For over two decades, we've built real-time communication on the Internet using a patchwork of specialized tools. RTMP gave us ingest. HLS and DASH gave us scale. WebRTC gave us interactivity. Each solved a specific problem for its time, and together they power the global streaming ecosystem we rely on today.
But using them together in 2025 feels like building a modern application with tools from different eras. The seams are starting to show—in complexity, in latency, and in the flexibility needed for the next generation of applications, from sub-second live auctions to massive interactive events. We're often forced to make painful trade-offs between latency, scale, and operational complexity.
Today Cloudflare is launching the first Media over QUIC (MoQ) relay network, running on every Cloudflare server in datacenters in 330+ cities. MoQ is an open protocol being developed at the IETF by engineers from across the industry—not a proprietary Cloudflare technology. MoQ combines the low-latency interactivity of WebRTC, the scalability of HLS/DASH, and the simplicity of a single architecture, all built on a modern transport layer. We're joining Meta, Google, Cisco, and others in building implementations that work seamlessly together, creating a shared foundation for the next generation of real-time applications on the Internet.
An evolutionary ladder of compromise
To understand the promise of MoQ, we first have to appreciate the history that led us here—a journey defined by a series of architectural compromises where solving one problem inevitably created another.
The RTMP era: Conquering latency, compromising on scale
In the early 2000s, RTMP (Real-Time Messaging Protocol) was a breakthrough. It solved the frustrating "download and wait" experience of early video playback on the web by creating a persistent, stateful TCP connection between a Flash client and a server. This enabled low-latency streaming (2-5 seconds), powering the first wave of live platforms like Justin.tv (which later became Twitch).
But its strength was its weakness. That stateful connection, which had to be maintained for every viewer, was architecturally hostile to scale. It required expensive, specialized media servers and couldn't use the commodity HTTP-based Content Delivery Networks (CDNs) that were beginning to power the rest of the web. Its reliance on TCP also meant that a single lost packet could freeze the entire stream—a phenomenon known as head-of-line blocking —creating jarring latency spikes. The industry retained RTMP for the "first mile" from the camera to servers (ingest), but a new solution was needed for the "last mile" from servers to your screen (delivery).
The HLS & DASH era: Solving for scale, compromising on latency
... continue reading