About 43% of gamers skipped a graphics processing unit (GPU) upgrade just to pay rent, according to a new report by Liquid Web.
Based on a survey of 1,000 PC gamers, Liquid Web came up with a variety of conclusions about what affects the buying decisions of gamers. And clearly they’re pretty price sensitive now. Liquid Web surveyed the PC gamers to uncover what drives today’s graphics card decisions.
The company noted that cloud gaming is a way for players to deal with the high costs of upgrading to a new GPU every few years. The survey found 62% of gamers would go all-in on cloud gaming if latency vanished. This represents a sober recalibration of value, performance, and permanence in the gaming
world, Liquid Web said. Keep in mind that Liquid Web is a provider of premium hosting and cloud
infrastructure solutions for businesses, developers, and digital creators.
The study explores how price, performance, and platform shifts like AI and cloud computing are affecting loyalty, value perception, and the future role of high-end GPUs.
AI upscaling is one such shift. This machine learning technology enhances lower-resolution frames by predicting and generating higher-resolution detail in real time. Alongside cloud gaming, it’s changing how gamers evaluate upgrade needs.
From budgeting limits to brand trust, our findings offer actionable insights into the priorities and pain points of modern PC gamers.
About 36% of players already use services like GeForce Now or Xbox xCloud. One in five believe that high-end GPUs will be obsolete within three years.
Death of the upgrade cycle?
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