Influencer Burnout Is on the Rise. A New Mental Health Service Wants to Help

Jayde Powell doesn’t plan on being an influencer forever. In fact, the 32-year-old’s goal is to get off social media by the time she’s 40. Powell is also a social media marketing strategist and content creator who posts around one video per day, primarily on LinkedIn. She attends events by brands like Uber and Delta Airlines and advises others on how to land brand partnerships. A few weeks ago, she posted that she’d made over $50,000 in the first quarter of the year. Despite her success, Powell says she has already suffered the negative effects of being chronically online. “I just do not think it’s OK to be waking up and looking at my phone every morning,” she says, noting she started wearing glasses that filter blue light in 2021 in an effort to relieve the migraines she has suffered from constantly staring at a screen. She admits she’s addicted to social media and the dopamine that comes with the highs of engagement. “It’s embarrassing to say, but also it’s true.” Powell sees a ... Read full article.