Cloudflare CEO warns AI and zero-click internet are killing the web's business model

In brief: AI and zero-click searches are killing the business model of the web that has sustained content creators for the last 15 years. It's an opinion that is shared by many, including the CEO of Cloudflare, Matthew Prince, who recently warned that "search drives everything that happens online." It's been known for some time that the web is changing into the Zero-Click Internet, the name for when users no longer need to click on links to find whatever content they want. Social media sites stopped promoting posts with links years ago, posting content directly on the platforms so users don't have to leave them. With the advent of generative AI, people are having their queries answered directly on Google's search page – no need to click on a website to find an answer. Related reading: The Zero Click Internet Prince, boss of the CDN/security giant Cloudflare, spoke about the impact of a zero-click Internet during a recent interview with the Council on Foreign Relations. "AI is goin ... Read full article.