The FTC puts off enforcing its ‘click-to-cancel’ rule
Published on: 2025-07-15 18:14:25
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The Federal Trade Commission (FTC) was set to start enforcing the remaining provisions of its “click-to-cancel” rule on May 14th, requiring that subscriptions be as easy to cancel as to start. Now, the agency says it won’t enforce the rule until July 14th, as TechCrunch reports.
Also known as the Negative Option Rule, the big component of click-to-cancel is that it forbids companies from making customers jump through hoops that differ from the process to sign up for an account. If you can sign up online, you must be able to cancel online, too. As the FTC points out, the original May 14th deadline was already a deferral for that and related provisions.
The agency says it chose to push enforcement back even further after “a fresh assessment of the burdens that forcing compliance by this date would impose.” The FTC voted 3-0 for the delay, but as
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