PlanetPlay’s Play2Act poll finds 79% make positive change after playing green games

PlanetPlay announced that data drawn from a new in-game poll called Play2Act showed evidence that gaming has the potential to incentivize greener habits among gamers. The poll found 79% of respondents who had played games with green messages or environmental content reported making at least one positive behavioral change after playing these games. Among these players, 47% report reducing their environmental impact through energy use or public transport, while 34% report making greener consumption choices. Launched in September 2024, Play2Act is a poll embedded in popular games, designed to explore the role of games in tackling the climate and nature crises. The initiative was developed by PlanetPlay, a not-for-profit platform that contributes to environmental action through games, in collaboration with the United Nations Development Programme (UNDP). Over 181,000 players from 189 countries, including 70 Least Developed Countries or Small Island Developing States, responded to a ser ... Read full article.