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Why Whoop's policy change has fans fuming - and what it's doing about it

Published on: 2025-07-14 11:54:00

Nina Raemont/ZDNET Another busy week of product and feature launches is upon us, with Oura releasing two new features all-in on metabolic health and Whoop releasing its first fitness band upgrade in four years (to the chagrin of loyal Whoop users). There have been patent disputes aplenty and lots to discuss about the past week. Let's dive in! The Whoop 5.0 launch has members angry Whoop revealed its two new fitness bands and new subscription structure on Thursday, and current users weren't thrilled with the upgrades. Annual subscriptions start at $200 and go up to $360, with most of the innovative feature additions exclusive to the highest tier. Whoop previously promised free hardware upgrades for customers who've been members for six months or longer. The health brand is backtracking on that commitment, and current members are fuming. Whoop says users will now have to pay for the hardware upgrade in addition to the updated subscription tiers. Also: Whoop came out with its latest ... Read full article.