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Samsung launches thin S25 Edge as Apple reportedly prepares the iPhone 'Air'

Published on: 2025-07-18 01:00:01

Samsung on Tuesday unveiled a thin version of its flagship smartphone in an unusually timed launch as it looks to maintain momentum in its mobile divison against an uncertain consumer backdrop and U.S. tariff policy. The Samsung Galaxy S25 Edge is just 5.8 millimeters thin and weighs 163 grams, making it one of the thinnest smartphones on the market. Samsung said the device starts at $1,099 and goes on sale on May 30. The launch comes just under four months after Samsung staged its annual flagship phone launch for the S25 series. It is unusual for Samsung to launch a new high-end device this soon after the January event with the normal timeline generally being the middle of the year for the unveiling of its latest foldable phones. The move highlights the South Korean tech giant's desire to capitalize on the success of the S25 range as it faces rising competition from Chinese players and an uncertain macroeconomic environment. Samsung reported last month that it saw a jump in reven ... Read full article.