iPad shipments are up this year, and the pandemic is a key reason

iPad shipments grew 14% year-on-year in the first quarter of the year, further increasing Apple’s global dominance of the tablet market. Apple now has more than twice the market share of its nearest competitor. The COVID-19 pandemic is now five years behind us, but is credited with being one of the main drivers for this year’s boost in demand for iPads … iPad shipments up 14% Canalys estimates that Apple shipped 13.7M iPads in the first quarter of this year, up from just over 12M in the same quarter this year. While some other brands also enjoyed growth, it was enough to see Apple pull even further ahead in the global tablet market, boosting its market share from 35.5% to 37.3%. Second-placed Samsung experienced a fall in demand, with its own market share dropping to 18%, meaning Apple has literally twice the market share of its nearest competitor. No other tablet brand hit double digits. Pandemic refreshes are key Most of the demand for new tablets has come from consumers rathe ... Read full article.