Apple Music launches Sound Therapy, a new ‘audio wellness’ feature

Apple has announced a new Apple Music offering in partnership with Universal Music Group (UMG): Sound Therapy is a unique new feature designed to “help listeners attain clearer focus, deeper relaxation, and better sleep.” Sound Therapy remixes familiar songs in Apple Music to boost focus, relaxation, and sleep Here’s how Apple describes its new Sound Therapy feature: Available exclusively on Apple Music, Sound Therapy blends songs subscribers already know and love with special sound waves designed to enhance users’ daily routines, while retaining the artist’s original vision. Backed by scientific research and powered by UMG’s proprietary audio technologies, Sound Therapy harnesses the power of sound waves, psychoacoustics, and cognitive science to help listeners relax or focus the mind. You can access three different Sound Therapy playlists inside the Music app: Sound Therapy songs may be “enhanced with auditory beats or colored noise to help encourage specific brain responses.” ... Read full article.