Labubu’s Creator on the Ugly-Cute Sensation That’s Taken Over the World

Labubus have captivated the world under a spell of mischievous fantasy that is making the plush purse baubles a must-have collector’s toy. And if you’re a Jim Henson creature fan (think Labyrinth and Dark Crystal) or grew up on Where the Wild Things Are with a dash of Donnie Darko’s Frank the Bunny, you’ll find them hard to resist. Much like the lucky spirits of forest folklore that inspired them, Labubus are everywhere all at once and yet hard to find if you’re trying to buy one. Pop Mart, which distributes artist Kasing Lung’s beloved characters in vinyl and plush collectible form, releases drops that immediately sell out. Cutesy toy collectors are often having to turn to re-sellers at a steeper mark-up than the $20-30 the keychains usually go for, with prices often reaching hundreds of dollars for elusive variants. And while Pop Mart encourages fans to shop through official outlets, many fall for the trap of the Lafufus—faux Labubus, many of which are so cursed-looking, with eyes ... Read full article.