Jamie Lee Curtis Celebrates Meta's Removal of Fake AI Ad: 'Shame Has Its Value'

Jamie Lee Curtis went straight to the top, and it worked. The legendary star of the Halloween movie franchise managed to get an AI-generated ad showing her likeness removed after sending a public message to Mark Zuckerberg, CEO of Meta. The ad had used Curtis' likeness to promote "some bullshit that I didn't authorize, agree to or endorse," Curtis wrote in the DM to Zuckerberg, whose company owns Facebook, Instagram and Threads, among other properties. The fake AI commercial used footage from an actual interview Curtis did with MSNBC's Stephanie Ruhle about the deadly Pacific Palisades fires earlier this year. The ad, which had been circulating on Instagram for months, showed a likeness of Curtis advertising a dental product, the Los Angeles Times reported. Zooey Liao/CNET In an Instagram post directly addressing Zuckerberg on Monday, Curtis said, "If I have a brand, besides being an actor and author and advocate, it is that I am known for telling the truth and saying it like it ... Read full article.