Max was an all-time bad rebrand

is a weekend editor who covers the latest in tech and entertainment. He has written news, reviews, and more as a tech journalist since 2020. Max, formerly HBO Max, is now HBO Max again. Warner Bros. Discovery announced the change today, rolling back one of the clumsiest rebrands in history from a streaming service that’s had more than its share of clumsy ideas. Right from the start, it seemed like everyone outside of Warner Bros. Discovery knew the change was a bad one. The first takes were brutal, like this take from Design Matters host Debbie Millman in a Fast Company story: “I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the Design Matters podcast. “HBO took four decades of prestige and casually tossed it all into a dumpster, lit a match, and cheered as it burned.” Or this from Inc, a month after the rebrand in with a story about the Max app’s bad redesign: According to the company, the problem with HBO Max was ... Read full article.