Roblox now lets creators sell physical products within their experiences

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences and games on the platform with the launch of new Commerce APIs. The offering provides creators with a new way to generate revenue beyond the purchases of virtual goods or one-time fees to access specific experiences. The company first began testing the ability to buy physical merchandise within a few branded experiences in mid-2024. Last September, Roblox announced that creators would soon be able to sell physical items in experiences thanks to a partnership with Shopify. Now, Roblox is making that integration available to all eligible creators and brands after completing a closed beta test of its Commerce APIs. The ability to purchase physical products will be available in all-ages experiences for U.S. users ages 13 and up. Roblox plans to add more partners and expand the feature to additional markets in the future. For brands, the Commerce APIs offer a new way to reach ... Read full article.