It's official: The Apple iPhone 17 event will take place on Tuesday, September 9 at 1PM ET. That means we'll finally get to take a look at the much-anticipated iPhone 17 lineup — which will come equipped with the latest iOS 26 features preinstalled — and any new features Apple reveals that day. But since we still have to wait a couple of weeks until the iPhone event, we can only speculate what the new devices will look like. As with most unreleased iPhones, rumors and leaks have trickled in about the hardware side ahead of the official introduction. Here's what we're expecting and what we can reasonably assume we'll get from Apple in September.
What are the latest iPhone 17 rumors?
After the announcement dropped yesterday for the official iPhone 17 event, MacRumors speculates the Apple logo says a lot about the new iPhones. Apple's logo "hints at two rumored iPhone 17 Pro features."
The logo shows bright orange and dark blue colors, rumored to be two of the iPhone 17 Pro colors, so they could be onto something. They also noticed it looks like an infrared heat map, hinting at the vapor chamber cooling system.
Get ready for an awe dropping #AppleEvent on Tuesday, September 9! pic.twitter.com/uAcYp2RLMM — Tim Cook (@tim_cook) August 26, 2025
These rumors haven't been confirmed by Apple and we won't know what the actual iPhone 17 models will look like until the iPhone event next month.
How much will the iPhone 17 cost?
Apple's announced plan to expand US-based manufacturing partners seems to give it at least some shielding from the steepest Trump administration tariffs that have already triggered price increases on everything from PlayStations to Switch consoles to high-end cameras to Sonos speakers. But given that President Trump's trade policies can change from week to week, and Apple's continuing reliance on Asia-based supply chains, price shocks remain an ongoing possibility. The bigger question is: Will Apple absorb any higher costs, or pass them on to consumers?
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