EU tech chiefs believe TikTok is breaking ad transparency rules

TikTok may have run afoul of European regulators over advertising transparency, in the latest bout between EU regulators and big tech companies. The European Commission has formally warned TikTok that its advertising transparency tools don’t go far enough, falling short of EU rules requiring online platforms to maintain a publicly available repository of all paid ads being shown to users. Regulators are taking issue with the data, or lack thereof, being provided in the repository that TikTok has curated. They claim that TikTok has failed to provide information on who paid for ads, what audiences they are targeting and the precise product or service those ads are promoting. This information is all used by regulators and researchers to help weed out harmful content like scams, disinformation or coordinated influence campaigns. These rules fall under the Digital Services Act (DSA) , an EU regulation adopted in 2022 that governs illegal content, transparent advertising and disinformation ... Read full article.