AppOnBoard’s Quvy simulates audiences for user acquisition testing

AppOnBoard is unveiling Quvy, a tool that enables AI to test user acquisition schemes on simulated audiences to speed up a game’s audience growth. User acquisition (UA) is one of the biggest challenges in gaming today. Whether indie developers or major studios, teams are forced to spend tens or even hundreds of thousands of dollars to test ad creatives—often waiting weeks to identify what works with audiences. This process, reliant on traditional ad platforms and real-world A/B testing, has become a costly bottleneck, said Jonathan Zweig, CEO of AppOnBoard, in an interview with GamesBeat. AppOnboard, the company behind do-it-yourself game development platform Buildbox, is solving this with Quvy.com, a breakthrough tool that uses simulated audiences to predict ad performance—delivering insights in minutes at a fraction of the cost—allowing gaming companies to grow their real audiences at lightning speed. The team addressed the major pain point for indie developers: high user acquisit ... Read full article.