Car HUDs Are Bad. Jaguar Land Rover Is Testing Tech to Change That
Published on: 2025-06-23 08:00:00
New technology doesn’t arrive fully formed, I remind myself as I strap on a pirate’s eye patch, then place a heavily modified bicycle helmet onto my head. It isn’t the most glamorous getup. But here, in a small office on an unassuming business park on the outskirts of Cambridge, England, it could be the foundations of something quite remarkable
I'm here to meet AllFocal Optics, a startup that has patented a new type of nanophotonic lens with the power to transform everything from virtual and augmented reality headsets, to night vision goggles, binoculars, cameras and heads-up displays (HUDs). It’s the latter that piqued my interest, after hearing Jaguar Land Rover has embarked on a research project to discover whether the lens can improve car HUDs and, with it, road safety.
Its makers also claim—and prove, with the aforementioned helmet, as well as a butchered Meta Quest 3—that the lens can produce a digital image with perfect clarity, even if you have poor vision, without the need f
... Read full article.