Activision Confirms 'Call of Duty' Features AI-Generated Visuals
Published on: 2025-07-16 00:20:00
Game maker Activision Blizzard confirmed that some of the visuals inside some of its most popular titles are generated by AI. The disclosure, which is listed on Call of Duty: Black Ops 6's game page on Steam, follows the online gaming platform's recent introduction of new AI transparency policies.
It comes at a time when gaming developers and publishers continue to determine AI's role in design and innovation while grappling with concerns over transparency, quality and job displacement. "Our team uses generative AI tools to help develop some in-game assets," Activision said in the disclosure section of the game's page.
Zombie Santa's scary AI hand
The confirmation also follows months of speculation after fans spotted irregularities in Call of Duty, including a zombie Santa with extra fingers and other distorted elements that seemed off. (AI-generated imagery notoriously struggles with generating appendages).
Fans criticized the discovery and urged the company to be more transparent
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