ELO launches to remake game marketing with community-first vision

ELO, a new community building studio led by esports and gaming veterans Roald van Buuren and Wouter Sleijffers, has officially launched. Based in London, England, ELO said it is focused on putting the community back at the heart of video games by building bridges between game creators and game communities. ELO works with game studios, brands and capital to enhance the out-of-game gaming experience, grow communities and provide real solutions in gaming culture and innovation. As studios strive to create compelling games for audiences, ELO will work directly with developers and publishers to create and execute community-focused go-to-market strategies that can play a pivotal role in a game’s success after launch. ELO is built on three core principles: to serve, create, and invest in gaming communities. That’s because ELO believes in the power of the community and that games are made for the players. To emphasize that, ELO has launched its ‘#PowerToTheGamer’ campaign to reinforce ELO’ ... Read full article.