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The founder of DeviantArt is making a $22,000 display for digital art

Published on: 2025-06-10 23:22:05

Angelo Sotira started the online digital art platform DeviantArt when he was just a teenager, growing a formative community for millions of artists in the 2000s. Twenty-five years later, Sotira wants to change digital art again, but with a focus on the way it’s displayed. On Thursday, Sotira revealed his new venture, Layer, a screen specifically designed to showcase digital art in the best quality possible. “The way that the canvas needs to perform and behave in your life is quite different than other types of displays,” Sotira told TechCrunch. “It needs to blend into beautiful environments.” The closest point of reference that the average consumer would have for a product like this is Samsung’s The Frame TV, which looks like a painting hung on the wall when it’s not turned on. But Layer takes that kind of feel to an even more premium level — unlike The Frame, Layer is not a consumer product, and it’s not trying to emulate static paintings or photographs. “They’re $22,000, so that ... Read full article.