TCL's premium TV shipments more than double year-on-year, overtaking LG
Published on: 2025-07-05 11:33:00
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In brief: You'd be forgiven for thinking TCL is behind LG when it comes to premium TV shipments, but the Chinese giant has overtaken its Korean rival in this market segment. Samsung still leads the pack, but TCL's share has grown an impressive 8% year-on-year.
TCL, known for its affordable yet high-quality 4K, QLED, and Mini-LED TVs, shipped more than twice as many premium TVs YoY in Q4 2024. It captured 20% of global premium TV shipments, according to data from Counterpoint Research (via Flatpanels). That puts it ahead of LG, which held a 19% share.
The two companies' shipment figures have gone in opposite directions since Q4 2023, when LG held a 26% share and TCL was on 12%.
Samsung remains the leader when it comes to premium TVs. Its share dropped from 41% to 29% year-on-year, but it's still comfortably ahead of second-place TCL.
Chinese brands are showing impressive growth in this
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