Mac market share growing faster than top three PC brands; Apple leads in AI

A new market intelligence report indicates that Mac market share grew at a faster rate that the top three PC brands during the final quarter of last year. Apple also dominates the AI-capable computer market, with a 45% share against 15% for the nearest Windows PC competitor … Mac market share While Apple holds only a 10% share of the overall PC market, putting it in 4th place behind Lenovo, HP, and Dell, Canalys says it it enjoyed the largest growth in Q4 2024. The company also thinks it is well placed for future growth in the enterprise sector. “Apple finished strong in Q4 2024, significantly outgrowing the top three vendors and achieving a 10.2% market share in the total PC market and 45% share in the AI-capable PC market,” added Jessop. “Apple’s channel strategy continues to evolve as they announced the Apple Partner Network, launching later this year. This revamped program simplifies partner tiers and aims to take a share in the Enterprise segment while providing the necessary ... Read full article.