Meta Ray-Ban Gen 2 AI glasses during the Meta Connect event in Menlo Park, California, US, on Wednesday, Sept. 17, 2025.
EssilorLuxottica said a healthy amount of its revenue growth in the third quarter was due to its partnership with Meta , primarily from its Ray-Ban brand, to develop and sell smart glasses.
"Clearly there is a lift coming from Ray-Ban Meta wearables as a product category," CFO Stefano Grassi said on the company's third-quarter earnings call.
The European eyewear company said sales in in the quarter grew 11.7% year-over-year to 6.9 billion euros (about $8 billion) from 6.44 billion euros a year earlier. Of that growth, more than 4 percentage points came from wearables, which includes the Meta products, the company said.
In 2019, Meta and Luxottica inked a deal for Ray-Ban Meta branded smart glasses. Most recently, Luxottica's Oakley brand has joined the partnership, with the debut in June of the Oakley Meta HSTN smart glasses. The companies are also working on a version of the smart glasses to be released under the Prada brand, CNBC reported in June.
Luxottica, which also oversees several popular brands like Vogue Eyewear and Persol, has been heavily pushing internet-connected glasses that work with Meta's AI-powered digital assistant. The technology allows users to play music, take photos and perform other actions similar to how they would use smartphones.
"We believe that glasses will be the future," Grassi said, adding that the wearables business is profitable. "Glasses will materially replace most of the functionality that today we have embedded into our phones."
Grassi's statement echoes sentiments expressed by Meta CEO Mark Zuckerberg, who said in July that "Personal devices like glasses that understand our context because they can see what we see, hear what we hear, and interact with us throughout the day will become our primary computing devices."
A couple weeks into the fourth quarter, Grassi said he has "a good degree of optimism" for the period, in part because of the rollout of "all the new products that have been recently presented at the Meta Connect," which will "all play a role in our fourth-quarter profile."
At the Connect event in September, Zuckerberg revealed the $799 Meta Ray-Ban Display glasses, which have a small digital display that can be manipulated with an accompanying wristband powered by neural technology.
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