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Key Takeaways Despite the rise of AI search and social media, SEO and email continuously drive a high ROI for B2B and B2C brands.
Content is foundational to both SEO and email, and with a few tweaks, the same assets can be used on your website and in your emails.
You can integrate email marketing into SEO strategies by driving email sign-ups via web pages, using email as a keyword research tool, gathering user-generated content and repurposing top-performing content.
If you were asked what email marketing and SEO have in common, you’d likely answer that both are outdated marketing strategies. After all, hasn’t ChatGPT replaced Google, and aren’t direct messages preferred over email?
Yet, HubSpot’s The State of Marketing 2025 report reveals that for B2B brands, SEO, websites and blogs were the top marketing channels in 2024. For B2C businesses, email marketing generated the best return on investment.
As a founder of an email marketing platform, I’ve seen the type of results that email can deliver. Based on Selzy’s research, which looked at more than 40 billion marketing emails sent, email is the top choice for outbound messaging, boasting a dominance rate of 80%. Drawing from the success stories of our users, marketing best practices and my own experience, here are four ways that I would integrate email marketing into SEO strategies.
Related: Don’t Sleep on Email Marketing — Here’s Why It’s Still Your Business’s Most Powerful Tool
Drive email sign-ups via web pages
You need engaged subscribers for email marketing to be effective. Who better than your website visitors?
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