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Key Takeaways A tailored approach to launching can yield a strong market entry — consider a soft launch or plan for a post-holiday debut.
As entrepreneurs, we often get excited about new ideas only to stare at the calendar and wonder: should I really launch now, with the holidays around the corner?
I’m living this very question as I work on my upcoming business, Fix Your Search — a course, YouTube show and one-on-one coaching experience to help people finally show their true selves online. My journey is all about helping others put their best foot forward on the internet. And right now, I’m knee-deep in mapping out the course, scripting videos and planning content, aiming for a full launch at the end of 2025.
But when is the best time to launch a new business? Before the holidays, or after? The answer depends on your business, your goals and the type of customers you want to reach. Let’s break down the decision with real examples from my own process.
Related: 4 Ways to Determine If Now Is the Right Time to Launch Your Business
1. Does your business thrive during the holidays?
First, ask yourself if your business directly benefits from holiday activity. Retailers with giftable products, event planners, caterers or businesses offering home services can see huge demand spikes in November and December. For these, launching before the holidays could be a goldmine — you’re entering the market right as customers are searching for help.
Example: If you’re selling custom ornaments or running winter photography sessions, now is your season. Seize the holiday surge!
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