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Key Takeaways AI tools are a massive opportunity for businesses to take their video marketing to the next level, but also present numerous pitfalls
Video marketers need to strike a balance between personalizing prompts to reflect their brand voice and overcomplicating them
AI video needs to be tailored for individual platforms in both content and format
Relying solely on AI tools for video marketing results in bland content and cognitive disconnects.
Generative AI has revolutionized video content. The barrier between having a vision for a video and implementing it is now lower than ever. For video marketers, this presents a conundrum. On the one hand, they can streamline their production process. On the other hand, there’s the threat of oversaturation and content inflation.
To effectively use AI for video marketing, businesses must avoid common pitfalls that result in bland, unoriginal content that will disappear in the waves of AI content already crashing over social media platforms.
Here’s how.
1. Overcomplicating prompts or failing to personalize them
In using generative AI, the first key challenge video marketers face is to strike a balance between failing to personalize prompts and overcomplicating them.
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