Here’s how Hinge is surviving the dating app apocalypse

Nobody wants to swipe anymore. Dating apps like Bumble and Tinder are scrambling to keep younger users engaged, and dealing with problems like bots on their platforms. But one brand is breaking the pattern and winning. Hinge’s “designed to be deleted” tagline signals its strategy: focus on meaningful connection, not endless swiping. The app can […] Nobody wants to swipe anymore. Dating apps like Bumble and Tinder are scrambling to keep younger users engaged, and dealing with problems like bots on their platforms. But one brand is breaking the pattern and winning.